Make it
matter.

We have one wild, complicated, extraordinary life. More imagination, intelligence, and creative power than we realize.

Mineral is a creative psychology and design practice exploring what happens when we put those capacities to work. Not just to make things. To make something of our lives.

Hi, I’m Bryn McCoy

A research psychologist, designer, and creative entrepreneur–I’ve spent more than two decades bringing ambitious ideas into the world—building products, shaping brands, telling stories, and helping people make things that didn’t exist before.

I love the moment when a wild idea becomes material.

A little history
I’ve built digital products, launched ventures, collaborated with remarkable creative teams, and worked with organizations ranging from emerging startups to global brands. Along the way, I’ve earned a few distinctions–my work on Oprah’s Lifeclass was awarded a Creative Arts Emmy. I also co-founded Citizen Made, which won the Chicago Digital Startup Initiative’s Startup of the Year, and I’ve been recognized as a Distinguished Woman in Science and featured as a new business leader by Forbes.

And I’ve learned a great deal from the projects that didn’t go according to plan. Especially those. Because the work doesn’t simply reveal what we’re capable of making. It reveals what we’re capable of becoming.

Learn More

Mineral is where imagination gets its hands dirty

THE PRACTICE
Experiences for developing attention, imagination, and creative agency. Beginning with Quartz, a daily companion for the creative psyche.
LEARN MORE ABOUT THE MINERAL QUARTZ APP

THE STUDIO
Research, strategy, and experience design for people with ambitious ideas and the nerve to bring them into the world.
EXPLORE THE STUDIO

THE IDEAS
Writing and research exploring consciousness, creativity, culture, and the art of making a life.
CHECK OUT MY FIELD NOTES

Notes from Experience

I worked with Bryn at the Oprah Winfrey Network to launch Brené Brown’s first online learning program. She brings an incredible drive to apply cutting-edge tech to solve problems. I’ve seen very few people that can seamlessly transition between design and engineering; Bryn went beyond that by combining her talents to help tell and teach important stories.

–Alex D.

Bryn has the ability to listen to what I’m imagining. Me, a non-designer. And from that, she’s able to pull out the details that create something beautiful.

–Stephanie K.

With Bryn’s background in technology, art and design I know that she will tackle problems differently than anyone else in my network. This always results in a fresh perspective. I seek her out for problems that do not have a standard path towards a solution.

–Madison M.