Cultivate your creative leadership.

Many creative leaders struggle to launch outstanding work because of challenging team dynamics and prioritization problems in complex projects.

We created a program that balances innovation practices with the psychology of creativity, so you can launch meaningful work with confidence and deliver on your mission.

About Mineral

Hi, I’m Bryn McCoy – and I love to bring courageous, innovative work into its place in community. As a design director, serial entrepreneur and psychologist focused on creative leadership, I’ve played a part in hundreds of inventive journeys. Along the way I’ve learned that successfully launching the work that matters takes more than craft, more than a market.

The development programs at Mineral cultivate the truths that move us to do more, be more–to become the creative leaders who inspire transformative change.

Join me in the studio! Mineral supports you through a holistic process of personal development, creative exploration + transformative leadership

Creative Leadership Program
Creative Leadership Coaching
Innovation Program Design

Creative Leadership Coaching

Receive support to develop new competence, get past barriers in aspects of your life, or open new possibilities for growth. We’ll create space and momentum for your personal development, and find fulfillment in creative transformation.

The Good Word


I worked with Bryn at the Oprah Winfrey Network to launch Brené Brown’s first online learning program. She brings an incredible drive to apply cutting-edge techniques for exploring problems. I’ve seen very few people that can seamlessly transition between design and engineering; Bryn went beyond that by combining her talents to help tell and teach important stories. 



Subscribe to The Archetype Journal

Our challenges to maintain a clear vision, confident voice, and creative approach to our work demand personal mastery. What does it take to make it all happen?

The Archetype Journal is a quarterly publication to explore a balance between being + doing that inspires
presence + productivity.


909 Davis St, Evanston

171 N Aberdeen, Chicago